Jersey attracts because it is an island of breathtaking natural beauty, unspoilt sandy beaches, and dramatic coastal scenery. Wherever you are on the island, you are never far from the sea.

The sea has strong influences on the environment. Daily tides, some of the highest in the world, sweep around the 45 mile coastline changing the island’s aspect.

So dramatic is the tidal change that at low water, on a spring tide, the land mass increases by almost a third. This tide exposes vast areas of sand and rock that are the home to many plant and animal species.

The coastal areas are highly valued as one of the natural resources of the island. In 2000, over 12 square miles of unique coastline on the south east corner of the island were designated as a United Nations 'Ramsar' wetland of international importance. The EU also recognises this as a priority marine ecosystem. On the west of the island, there is an extensive dune system designated as a site of Special Scientific Interest. This area is the home of over 400 species of wild plant, as well as green lizards, grass snakes and numerous birds. The north coast of the island offers dramatic coastal scenery of steep granite cliffs punctuated by picturesque fishing harbours and hidden coves.

The island has an ultra violet sewage treatment plant which helps to ensure that the waters around the island are a pristine maritime environment, which is so important in maintaining a wide variety of marine life. This has helped the island gain awards for having some of the cleanest beaches in Europe.

Jersey has won international recognition for preserving the environment, including the coveted ‘Green Globe’ status for developing the extensive coastal network of footpaths. The island is a walker's paradise, from coastal and woodland walks to relaxing strolls through country lanes. It’s unique 15mph ‘Green Lanes’ gives priority to walkers, cyclists and horse riders.

Nature conservation is increasingly important to the island, with over 1,112 acres (450 hectares) of ecologically important habitats - including wetlands, woodlands, maritime heath, sand dunes and grasslands.